NAVTTC DIGITAL MARKETING COURSE OUTLINE – A COMPREHENSIVE OVERVIEW

NAVTTC Digital Marketing Course Outline – A Comprehensive Overview

NAVTTC Digital Marketing Course Outline – A Comprehensive Overview

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The National Vocational and Technical Training Commission (NAVTTC), under the Government of Pakistan, plays a pivotal role in upskilling the nation's youth through its skill development programs. Among its diverse offerings, the navttc digital marketing course outline has emerged as a high-demand skill, tailored to meet the needs of the evolving digital economy. This course is ideal for individuals looking to build a career in online marketing, freelancing, e-commerce, or digital entrepreneurship.



Objective of the Course


The primary objective of the NAVTTC Digital Marketing course is to equip learners with a deep understanding of online marketing strategies and tools. It aims to:





  • Build digital competency in marketing platforms such as Google, Facebook, Instagram, and LinkedIn.




  • Teach participants how to develop and execute digital marketing strategies.




  • Enable learners to work as freelancers, digital marketers, content creators, or e-commerce specialists.




  • Enhance the employability of Pakistani youth both locally and internationally.




Course Duration


Typically, the NAVTTC Digital Marketing course is structured over 3 to 6 months, depending on the institution delivering it under NAVTTC's guidelines. It includes both theoretical knowledge and hands-on practical training.



NAVTTC Digital Marketing Course Outline


The course is structured into various modules covering both foundational and advanced digital marketing skills. Below is a detailed outline:



Module 1: Introduction to Digital Marketing




  • Definition and Importance




  • Difference Between Traditional & Digital Marketing




  • Scope of Digital Marketing in Pakistan and Globally




  • Career Opportunities in Digital Marketing




Module 2: Website Planning and Development




  • Basics of Domains and Hosting




  • Introduction to WordPress




  • Designing and Developing a Simple Business Website




  • Understanding User Experience (UX) and User Interface (UI)




Module 3: Search Engine Optimization (SEO)




  • Introduction to Search Engines




  • Types of SEO: On-Page, Off-Page, and Technical SEO




  • Keyword Research Tools (Google Keyword Planner, Ubersuggest)




  • SEO Content Writing and Optimization Techniques




  • Link Building Strategies




  • Google Search Console & Bing Webmaster Tools




Module 4: Search Engine Marketing (SEM)




  • Introduction to Paid Advertising




  • Google Ads (Search, Display, Video, Shopping Ads)




  • PPC Campaigns and Bidding Strategies




  • Ad Copywriting and Extensions




  • Budget Planning and ROI Measurement




Module 5: Social Media Marketing (SMM)




  • Overview of Popular Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)




  • Creating and Managing Business Pages




  • Content Calendar and Posting Strategy




  • Paid Campaigns and Audience Targeting




  • Influencer Marketing Strategies




  • Facebook Business Manager and Ads Manager




Module 6: Content Marketing




  • Role of Content in Digital Marketing




  • Types of Content (Blogs, Videos, Infographics)




  • Content Creation Tools (Canva, Grammarly, Hemingway)




  • Blogging and Vlogging Basics




  • Copywriting for Ads and Social Media




Module 7: Email Marketing




  • Building and Segmenting Email Lists




  • Designing Email Templates (Mailchimp, Sendinblue)




  • Automation and Drip Campaigns




  • A/B Testing and Performance Analytics




Module 8: E-Commerce Marketing




  • Introduction to E-Commerce Platforms (Shopify, WooCommerce, Daraz)




  • Product Listing Optimization




  • Conversion Rate Optimization (CRO)




  • Dropshipping & Affiliate Marketing Models




  • Payment Gateways and Logistics in Pakistan




Module 9: Analytics and Data-Driven Marketing




  • Google Analytics Setup and Usage




  • Measuring Traffic, Behavior, and Conversions




  • Facebook Pixel and Event Tracking




  • UTM Parameters and Campaign Tracking




Module 10: Freelancing and Online Earning Platforms




  • Introduction to Fiverr, Upwork, Freelancer.com




  • Creating Winning Profiles and Gigs




  • Client Communication and Proposal Writing




  • Project Delivery and Rating Management




  • Time Management and Pricing Strategies




Teaching Methodology


The NAVTTC Digital Marketing course employs a blended learning approach, combining:





  • Instructor-led training sessions




  • Hands-on projects and case studies




  • Group activities and workshops




  • Freelancing practice sessions




  • Assignments and quizzes




  • Final project presentation




Certifications and Career Path


Upon successful completion of the course, students receive a NAVTTC-recognized certification that enhances their employability. Many institutes also help connect students with job opportunities or guide them toward freelancing careers.



Potential Career Roles:




  • Digital Marketing Executive




  • SEO Specialist




  • Content Marketer




  • Social Media Manager




  • E-commerce Manager




  • PPC Campaign Manager




  • Freelance Digital Marketer




Final Thoughts


NAVTTC’s Digital Marketing course is an excellent opportunity for individuals looking to acquire high-demand skills in today’s digital-first world. With Pakistan's increasing internet penetration and the global shift towards online business, this course equips students with the tools and knowledge to succeed in local markets or explore global freelancing opportunities.

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